web development

Having a website is not a one-off thing you’ll need to ensure that it’s updated and optimised continuously. Web development and optimisation goes hand in hand together as they both affect each other. For instance, your speed site can affect your SEO and so does your website’s content. Below are some tips on how to improve your overall site for better optimisation.


This year, Google announced that any website that is not using HTTPS would be classed as unsecured. So it’s vital to switch to HTTPS to ensure your website is secure. Other extra benefits come with enabling your HTTPS, and this includes faster loading speed which is essential for user experience and SEO.

Remove unnecessary plugins

Using too many plugins on your site can cause many issues including lower rate and slower loading times. Make sure that your website is only using the essential plugins and it’s critical to remove any unnecessary plugins.

Image compression

If your website speed is still slow, compressing your image file will help your site load quicker. Image compression will cut the file size of the image, and as soon as the files are reduced, your site should load faster than before.

Minify the files

If your files are too big, it would be ideal to use a minification technique on your coding files. The minify technique will ensure your codes are clean and easy to read. Any unnecessary characters are removed to help free up some space.

Use prefetching

Prefetching can help increase the loading times between navigating from pages to pages. By enabling this option, your site will fetch any necessary information and links before they are used. Therefore the loading times for navigating around the pages are much faster as the important data are already being collected before they are even shown.