STW Design

At STW Design we make beautiful websites. It’s a fine balance between art and science.


design and development

We have the perfect recipe for responsive, standout websites for any screen: desktop or mobile.

update websites

Keep your security tight and your content fresh. Send us anything from small text changes to complete redesigns.

promote websites

Attract a qualified audience of ready-to-buy leads using one of our monthly promotion plans.

We’re ready to launch, support and boost your company’s digital presence.

Passion, a sense of fun, and a serious commitment to our clients’ online success* are what fuels us. *And caffeine. Caffeine is very important.

Website design & Development

What do you get when you combine responsive design, intuitive organization, easy navigation and effective optimization? A SeeThrough Web website design. Already have a design and just need some help bringing it to life? We’ve got you covered.

Website Updates & Maintenance

Think of us as your site-sitters.
With our maintenance packages, your website security, design, and content will be maintained and updated frequently or just occasionally: the choice is yours.

Site Promotion & Digital Marketing

If your website were a town, would it have empty streets and tumbleweeds? Our promotion plans, which use a crafty combination of search engine optimization, paid advertising, social media updates, and content creation, will keep your website humming with qualified traffic.

Agency Services

We partner with designers and agencies to breathe life into their websites. Whether your client is a startup, a small niche player, or a multinational conglomerate, you can rely on us to respect your design, your relationship, and your client.


Importance of web development and optimisation

web development

Having a website is not a one-off thing you’ll need to ensure that it’s updated and optimised continuously. Web development and optimisation goes hand in hand together as they both affect each other. For instance, your speed site can affect your SEO and so does your website’s content. Below are some tips on how to improve your overall site for better optimisation.


This year, Google announced that any website that is not using HTTPS would be classed as unsecured. So it’s vital to switch to HTTPS to ensure your website is secure. Other extra benefits come with enabling your HTTPS, and this includes faster loading speed which is essential for user experience and SEO.

Remove unnecessary plugins

Using too many plugins on your site can cause many issues including lower rate and slower loading times. Make sure that your website is only using the essential plugins and it’s critical to remove any unnecessary plugins.

Image compression

If your website speed is still slow, compressing your image file will help your site load quicker. Image compression will cut the file size of the image, and as soon as the files are reduced, your site should load faster than before.

Minify the files

If your files are too big, it would be ideal to use a minification technique on your coding files. The minify technique will ensure your codes are clean and easy to read. Any unnecessary characters are removed to help free up some space.

Use prefetching

Prefetching can help increase the loading times between navigating from pages to pages. By enabling this option, your site will fetch any necessary information and links before they are used. Therefore the loading times for navigating around the pages are much faster as the important data are already being collected before they are even shown.

Creative Web Design Process

Taking the essence of your business and condensing it onto a series of web pages can be a complicated process. For that reason, when designing your website, the agency adheres to a fairly logical design process, in order to deliver their services as quickly and smoothly as possible.

Creating the perfect web design for your business will take time and money to get it just right. But once you have a company branding and a fresh new look, you will hopefully notice more potential clients and customers staying on your page. However, it will take some extensive planning to get it exactly how you want it and working well. This is a job that usually needs professionals.

Most professional companies will fill out a ‘Creative Brief’, the main master plan which sets out parameters for how your webpage should look and what it needs to contain and do. You can either meet up to do this or if you feel confident, they can send you a creative brief document to fill out yourself.

They will have many questions for you at this point such as:

-What’s the nature of your business or organisation?
– What services and products do you offer?
– How are these different from other similar products and services on the market?
– Do you have a logo (and if not do you need one)?
– Do you have any colour preferences for your site?
– What theme and general styling would be appropriate?
– Do you already have an existing media (photos/images/other designs)?
…and quite a lot more.Once you have the Creative Brief, a designer will use that to produce a fixed price quote for the design and construction of your website.

Design Process

It’s time to get together any materials that might be useful in the design and creation of your site. If you have a company/organisation logo, then this will usually feature prominently in the design of your site, and may inform theme and colour usage. If you don’t have a logo but have specified that you need on in the Creative Brief, then you produce this first, before commencing the creative design of your webpage.

– If you are a member of any industry associations or accreditation schemes, then purpose-made logos can usually be found and are useful for establishing credibility on your new site.

– Do you have any existing photographs of your product or service? If not, and you’ve decided that your new webpage should feature high-quality photographs, then consider using a professional service.

– Perhaps your business is already fairly established and you have a range of marketing materials, brochures, flyers or business cards – in other words, you have some visual branding in place, and you have decided that your website should continue the theme. If so, the designers will ask you for examples and preferably original computer files.

– The agency will start to make revisions to your chosen web design concept, to bring it to perfection, based on your feedback. There may be several revisions in order to perfect your site to your taste.

– Once you are delighted with your revised web design concept, the designer will convert it into a functional web layout that can be used and viewed quickly on the web. Your web layout will be made using the latest HTML / CSS techniques for standards-compliance. This is a complicated, work-intensive process, but once complete, you will have the foundation for your webpage.

– The web layout will be duplicated and populated with content – images, text, movies. Any specific modifications required for each page will be made along the way.

– Online stores, contact forms, database front ends, online applications or any other specialised content will be prepared and integrated into your website at this point.

– The second refinement and revision cycle will be site-wide and will cover everything. You’ll be able to view your developing webpage online and note any changes you need to be making. That could be changed to text, links, site structure, image placement or functionality of any interactive content.

– Your webpage is spell checked, technical page details are checked, it is checked for strict HTML and CSS compliance. Test pages and unused files are removed, web space is created (if you don’t already have your own), and the site is uploaded to the web – you’re ready to go!

Creating a professional web design

To generate popularity for your website, gain visitor’s trust, and most importantly, keep them there for longer than 4 seconds, you’re going to have to catch their eye with attractive, professional design that stands out and is easy to use. Good designers concentrate on creating clear, eye-catching, professional designs, that are easy to read and navigate, and compliant with modern web standards. That last bit – ‘web standards’ – is important, and ignored by many: this is what ensures your site can be viewed by everyone, no matter what computer and software they have, for years to come. If you need a professional company to take over your website design, it’s always important to find the very best, but within a reasonable budget.

Many websites aren’t simply online brochures – they’re a functioning part of the business. It’s possible to integrate virtually anything you might need, be it the ability to sell online (an online shop), the ability to update your site yourself with no specific technical knowledge (content management) or the need to store customer details (databases). ‘How much does it cost?’ is the first question for most.The computer system itself will not cost much. The basic hardware and software should suffice for basic web design. Purchase software like Adobe Dreamweaver and Photoshop if you want additional tools. For hardware, you can buy any basic laptop for sale. Even cheap computers have enough computing power to for you to perform basic web design. As every job varies tremendously, this is something the company can only answer for definite with a carefully thought-out quote, though my guidance prices will give you an idea. The design process you’ll go through is a logical sequence, which begins by (gently) squeezing your brains to find out what you want and need for your site with a web consultation and quote.


If your website will feature photographs of your product or service, then high-quality images are vital. This might be a physical product such as furniture, or jewellery, or the interior of a property. The photos should be in-focus, well-composed, with good colour balance, contrast and lighting.

If you don’t have your own photographs already, there are many professional companies available who specialise in this sort of photography. For interior shots, you can create 360° ‘virtual reality’ panoramas using a specialised rotating tripod head.

E-commerce Sites

Start accepting online payments with your new website, streamline your business operation, and draw in new sales. Only a few short years ago the emerging world of online shopping, or ‘e-commerce’, was regarded by many shoppers as a shady area, something you wouldn’t want to get too close to with your credit card details. Nowadays, that perception has completely changed, and online purchasing is seen as a legitimate, secure and increasingly established way of doing business. In fact, for many businesses, even those offering traditional services, online sales and bookings become the way of generating customer bookings or product sales after developing a website.

It’s essential to have a good e-commerce design that has been created by professionals. It should be easy to navigate, show products and services being sold clearly and are easy to search for. It should also include key features such as a shopping cart. The page should have all the relevant information such as “About Us” and terms about deliveries and returns. All of these aspects, as well as needing to be visually appealing will help consumers ease of use and satisfaction.

A custom-built shopping cart can be created for your site, to match the products you wish to sell. There are several approaches to take, depending on the complexity of your online store, the degree of integration you want with your site and whether or not you are prepared to sign up for internet credit card facilities with a payment processor. There are many solutions available. The top ones recommended are PayPal and Worldpay.

Online Applications

You may want to do something more complex with your website, like an online test of some kind, a customer survey, or a log-in system. In that case, that’s where ‘online applications’ come into play.

Essentially these are programs on your site that aim to do something you might normally think only of doing with a program on your computer. The web is a little more complicated and restrictive to develop software for, compared to desktop operating systems, but with ingenuity, it’s possible to achieve just about anything. It’s possible to program online applications in a combination of PHP (a modern open-source programming language), JavaScript and MySQL (a database query language).

Designers can also add an online application as part of your existing website, or factor it in, as part of the development of a new one. All application development work is done to an agreed quote. If you need to build a brand new website or already have one which needs updating and developing, professional web design companies are happy to help and make any changes you might need.

Responsive Web Design

One thing to consider with the rise of mobile and tablet technology is whether your website performs well on a range of devices. Google has introduced ranking metrics for sites that don’t work or have bad User Experience on mobile devices. With this in mind, it is worth investing in a responsive website for mobile and tablets.


Lastly, you should take the decision about web hosting service. This might be a bit tricky as there is plenty of web hosting companies. However we recommend to use common sense, it doesn’t has to be VPS if you are not planning to drive a lot of traffic, but choosing an unlimited web hosting option would be a good idea.




Call us on
01244 911 366
Email us at
[email protected]
10 St. John Street, 
Chester, CH1 1DA

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