Tablets, smartphones, gaming devices, and other mobile devices have made it a necessity to have a website that is mobile-friendly. Statistics are showing that more people are accessing web content through mobile devices than through computers or laptops. This means that your website may be looked over or may lead to a poor experience if it does not work on mobile devices. If you want your website to perform well on search engines and also be user-friendly, you need to make it mobile-friendly. Here are some benefits of having a mobile-friendly website:
Improved user experience – People are sending each other links on instant messages and social media everyday. Most of it happens on mobile devices. If your website is not mobile-friendly, it will appear as a mess of unorganised buttons and words. Users will not visit the website again and they will walk away with a bad impression of your business. If your site loads fast on mobile and is intact and easy to use, you will reach more people and convert a lot of visitors to sales.
Faster load speed – A website that is mobile-friendly will load faster than one that isn’t. Time is of the essence when it comes website visitors as they want it fast and they want it easy. A faster loading speed means that your site visitors won’t have to wait for the site to load and won’t get frustrated because it doesn’t load at all.
Better Google results – What Google says, we do. If you want a successful website that draws customers and makes your business a success, you need to do what Google says. Being mobile-friendly is part of what Google’s latest algorithm looks for when it ranks websites. To improve your chances for higher rankings on search engines, you need to have a mobile-friendly website.
The bottom line is that you need to be mobile-friendly to have the best success with your website. People want fast, mobile, and efficient. If their first experience is unpleasant, they are unlikely to return.