To generate popularity for your website, gain visitor’s trust, and most importantly, keep them there for longer than 4 seconds, you’re going to have to catch their eye with attractive, professional design that stands out and is easy to use. Good designers concentrate on creating clear, eye-catching, professional designs, that are easy to read and navigate, and compliant with modern web standards. That last bit – ‘web standards’ – is important, and ignored by many: this is what ensures your site can be viewed by everyone, no matter what computer and software they have, for years to come. If you need a professional company to take over your website design, it’s always important to find the very best, but within a reasonable budget.
If your website will feature photographs of your product or service, then high-quality images are vital. This might be a physical product such as furniture, or jewellery, or the interior of a property. The photos should be in-focus, well-composed, with good colour balance, contrast and lighting.
If you don’t have your own photographs already, there are many professional companies available who specialise in this sort of photography. For interior shots, you can create 360° ‘virtual reality’ panoramas using a specialised rotating tripod head.
Start accepting online payments with your new website, streamline your business operation, and draw in new sales. Only a few short years ago the emerging world of online shopping, or ‘e-commerce’, was regarded by many shoppers as a shady area, something you wouldn’t want to get too close to with your credit card details. Nowadays, that perception has completely changed, and online purchasing is seen as a legitimate, secure and increasingly established way of doing business. In fact, for many businesses, even those offering traditional services, online sales and bookings become the way of generating customer bookings or product sales after developing a website.
It’s essential to have a good e-commerce design that has been created by professionals. It should be easy to navigate, show products and services being sold clearly and are easy to search for. It should also include key features such as a shopping cart. The page should have all the relevant information such as “About Us” and terms about deliveries and returns. All of these aspects, as well as needing to be visually appealing will help consumers ease of use and satisfaction.
A custom-built shopping cart can be created for your site, to match the products you wish to sell. There are several approaches to take, depending on the complexity of your online store, the degree of integration you want with your site and whether or not you are prepared to sign up for internet credit card facilities with a payment processor. There are many solutions available. The top ones recommended are PayPal and Worldpay.
You may want to do something more complex with your website, like an online test of some kind, a customer survey, or a log-in system. In that case, that’s where ‘online applications’ come into play.
Designers can also add an online application as part of your existing website, or factor it in, as part of the development of a new one. All application development work is done to an agreed quote. If you need to build a brand new website or already have one which needs updating and developing, professional web design companies are happy to help and make any changes you might need.
Responsive Web Design
One thing to consider with the rise of mobile and tablet technology is whether your website performs well on a range of devices. Google has introduced ranking metrics for sites that don’t work or have bad User Experience on mobile devices. With this in mind, it is worth investing in a responsive website for mobile and tablets.