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Small businesses often have the idea that they are too small to need a website. Many of the local businesses don’t have websites because that is what they think or because they don’t have the time or funds to create one. No matter the size, your business needs a website. There are many different options to choose from and the simple and straightforward ones are not that expensive. You can even create one yourself if you don’t have another option. This is why your business needs a website:
1. You can sell further than local
With online businesses and advertising being the way to go today, many local businesses have lost customers. It is easier for people to just go online and find what they want. For this reason, it is very important to have an online presence so you can still reach your audience. It also helps you to do business with people further afield. What you lose locally, you can make up with customers from elsewhere.
2. You can show off and sell instantly
We live in a time where people want to know what they are buying and they also want it immediately. Your website is the ideal place to show your products or services through pictures, slideshows, portfolios, or similar tools. If you can make your products or services available to buy online, you will do even better as people want it now.
3. You can communicate with new and existing customers
A website is not just for advertising your business. It is also a great way to stay in touch with your customers and communicate through emails, newsletters, etc. You can also offer special deals and vouchers on your website which will keep them coming back and staying loyal.
4. You can get feedback from your customers
Feedback is very important to stay on top of what your customers want and need. It is also a good way to learn about and understand areas where you can improve, adjust, or expand. Customer feedback can help you improve your business and how you operate.
These four things will make a major difference in your business and your results.
Having a website for your business is essential if you want to be successful in today’s environment. If you need a new website or would like to update or overhaul your existing website, it is good to hire a web design company. Before you hire them, however, you need to consider a few things.
What do need for your website?
To answer this question, you need to know what you want your website to say and what you want to accomplish. You need to know how much money you can put into this design. You also need to make a list of features, needs, and requirements that the website must have. This will give you and the developers a clear idea of what is needed and what is possible within your budget.
What is your timeframe like?
Building a website is not something that happens overnight, especially not if you want a large site with all the bells and whistles. You need to have a timeframe in which it must be finished. You also need to consider whether you will be doing of any of the work yourself and how much of your time that will take.
What is the company’s process?
Before you hire a company, find out about their process of web design. A company who has a clear process and is able to give a reasonable timeline and when certain parts of the process will be delivered is the best type. If you approach a company and they cannot give you a clear process, steer clear.
What do they offer?
Many businesses are looking to redesign their websites to have better SEO so they can receive better results. This means that you would need a company that specialises in SEO, content management systems, and other related processes and features. Make sure that the company you hire offers the services that you need.
Obviously, you need to also consider the cost of the whole process. Get quotes from different companies and then make your choice. Choose the company that offers everything or at least the most of what you want and need from your website.
Tablets, smartphones, gaming devices, and other mobile devices have made it a necessity to have a website that is mobile-friendly. Statistics are showing that more people are accessing web content through mobile devices than through computers or laptops. This means that your website may be looked over or may lead to a poor experience if it does not work on mobile devices. If you want your website to perform well on search engines and also be user-friendly, you need to make it mobile-friendly. Here are some benefits of having a mobile-friendly website:
Improved user experience – People are sending each other links on instant messages and social media everyday. Most of it happens on mobile devices. If your website is not mobile-friendly, it will appear as a mess of unorganised buttons and words. Users will not visit the website again and they will walk away with a bad impression of your business. If your site loads fast on mobile and is intact and easy to use, you will reach more people and convert a lot of visitors to sales.
Faster load speed – A website that is mobile-friendly will load faster than one that isn’t. Time is of the essence when it comes website visitors as they want it fast and they want it easy. A faster loading speed means that your site visitors won’t have to wait for the site to load and won’t get frustrated because it doesn’t load at all.
Better Google results – What Google says, we do. If you want a successful website that draws customers and makes your business a success, you need to do what Google says. Being mobile-friendly is part of what Google’s latest algorithm looks for when it ranks websites. To improve your chances for higher rankings on search engines, you need to have a mobile-friendly website.
The bottom line is that you need to be mobile-friendly to have the best success with your website. People want fast, mobile, and efficient. If their first experience is unpleasant, they are unlikely to return.
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Important aspects of Website Design
When designing your website, there are many style elements that are important to consider. There is more to creating a page than just throwing some images and text into a pretty layout, and these techniques should help you with the design process.
THE RULE OF THIRDS
This is a common rule that is not only used in images and graphic design, but with web development as well. This rule cuts the page into nine even pieces, and it tries to keep the important aspects of the page that you want brought forward near the cut-off lines. This way, important page elements stay near the third boundaries on both the horizontal and vertical axis.
SEOSEARCH ENGINE OPTIMISATION
Web development isn’t all about looks, but it’s important to use SEO techniques to help market your page. This is the process of optimisation a site to be picked up by search engines, especially Google. Since search engines are the top method used by Internet surfers to find information, this is very important.
The most important on-page search engine optimisation technique you’re going to use on your web page are keywords. These are specific words or phrases that you expect searchers to type in when looking for a site like yours. Place these throughout your content at about a four percent keyword density, as this is the amount that most popular search engines like to see.
You need to implement alternative text as well. This is text that describes the images on your site. Not only does this help search engines pick up on the image since they can’t see them directly, but this will explain images to blind people that visit your website. Be sure to use a keyword at least once in each alternative text.
Responsive website design refers to designs that are compatible with the wide range of devices and browsers now available. If you resize this window you can see responsive web design in action, media and content change position to accommodate the screen size. When designing your site think about how it might look on a mobile or tablet and how the device can affect the UX (user experience).
Of course, there are times when the project at hand is simply too complicated and would need the expertise of a professional web design company. We highly recommend Thomas Design, a reputable web design agency from Swansea, Cardiff & South Wales. They specialize in bespoke and e commerce web design. You can visit their website at thomas-design.co.uk for more details.
Well you might be wondering who are we, what do we do and what is our company philisophy?
If so, then you come to the right page! This section will introduce you all to the company founders, explain our aims and objectives (including our company philisophy), background and explain our thoughts of the web design sector.
What is Brighton-Webdesign?
Well quite simply it is an web design agency offering creative web design. Initially, we are offering services, primarily, of web design, but we are hoping to branch our services out, when the time is right to offer other solutions to general company needs. We would like to be seen as general problem solvers, covering anything I.T., whether it is computer hardware, software or internet related.
What is the company’s philisophy?
To help local companies compete in a national market-place and bring them in-line with many of the other companies around the Country. We aim to help broaden their markets and increase their technological awareness and abilities at the same time.
What’s the company background?
We started this company as a small venture to capitalise on the fact that many of the local businesses and companies have not developed an on-line presence. After all, a market can be extended nationally (if not globally) with ease, aided by the web and can bring long-term financial benefits, if developed and maintained well. We hope to provide this solution to many of companies that we visit and hopefully with our help, they can see the benefit of a bigger market-place!