STW Design

At STW Design we make beautiful websites. It’s a fine balance between art and science.

OUR SERVICES

design and development

We have the perfect recipe for responsive, standout websites for any screen: desktop or mobile.

update websites

Keep your security tight and your content fresh. Send us anything from small text changes to complete redesigns.

promote websites

Attract a qualified audience of ready-to-buy leads using one of our monthly promotion plans.

We’re ready to launch, support and boost your company’s digital presence.

Passion, a sense of fun, and a serious commitment to our clients’ online success* are what fuels us. *And caffeine. Caffeine is very important.

Website design & Development

What do you get when you combine responsive design, intuitive organization, easy navigation and effective optimization? A SeeThrough Web website design. Already have a design and just need some help bringing it to life? We’ve got you covered.

Website Updates & Maintenance

Think of us as your site-sitters.
With our maintenance packages, your website security, design, and content will be maintained and updated frequently or just occasionally: the choice is yours.

Site Promotion & Digital Marketing

If your website were a town, would it have empty streets and tumbleweeds? Our promotion plans, which use a crafty combination of search engine optimization, paid advertising, social media updates, and content creation, will keep your website humming with qualified traffic.

Agency Services

We partner with designers and agencies to breathe life into their websites. Whether your client is a startup, a small niche player, or a multinational conglomerate, you can rely on us to respect your design, your relationship, and your client.

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Creating a professional web design

To generate popularity for your website, gain visitor’s trust, and most importantly, keep them there for longer than 4 seconds, you’re going to have to catch their eye with attractive, professional design that stands out and is easy to use. Good designers concentrate on creating clear, eye-catching, professional designs, that are easy to read and navigate, and compliant with modern web standards. That last bit – ‘web standards’ – is important, and ignored by many: this is what ensures your site can be viewed by everyone, no matter what computer and software they have, for years to come. If you need a professional company to take over your website design, it’s always important to find the very best, but within a reasonable budget.

Many websites aren’t simply online brochures – they’re a functioning part of the business. It’s possible to integrate virtually anything you might need, be it the ability to sell online (an online shop), the ability to update your site yourself with no specific technical knowledge (content management) or the need to store customer details (databases). ‘How much does it cost?’ is the first question for most.The computer system itself will not cost much. The basic hardware and software should suffice for basic web design. Purchase software like Adobe Dreamweaver and Photoshop if you want additional tools. For hardware, you can buy any basic laptop for sale. Even cheap computers have enough computing power to for you to perform basic web design. As every job varies tremendously, this is something the company can only answer for definite with a carefully thought-out quote, though my guidance prices will give you an idea. The design process you’ll go through is a logical sequence, which begins by (gently) squeezing your brains to find out what you want and need for your site with a web consultation and quote.

Images

If your website will feature photographs of your product or service, then high-quality images are vital. This might be a physical product such as furniture, or jewellery, or the interior of a property. The photos should be in-focus, well-composed, with good colour balance, contrast and lighting.

If you don’t have your own photographs already, there are many professional companies available who specialise in this sort of photography. For interior shots, you can create 360° ‘virtual reality’ panoramas using a specialised rotating tripod head.

E-commerce Sites

Start accepting online payments with your new website, streamline your business operation, and draw in new sales. Only a few short years ago the emerging world of online shopping, or ‘e-commerce’, was regarded by many shoppers as a shady area, something you wouldn’t want to get too close to with your credit card details. Nowadays, that perception has completely changed, and online purchasing is seen as a legitimate, secure and increasingly established way of doing business. In fact, for many businesses, even those offering traditional services, online sales and bookings become the way of generating customer bookings or product sales after developing a website.

It’s essential to have a good e-commerce design that has been created by professionals. It should be easy to navigate, show products and services being sold clearly and are easy to search for. It should also include key features such as a shopping cart. The page should have all the relevant information such as “About Us” and terms about deliveries and returns. All of these aspects, as well as needing to be visually appealing will help consumers ease of use and satisfaction.

A custom-built shopping cart can be created for your site, to match the products you wish to sell. There are several approaches to take, depending on the complexity of your online store, the degree of integration you want with your site and whether or not you are prepared to sign up for internet credit card facilities with a payment processor. There are many solutions available. The top ones recommended are PayPal and Worldpay.

Online Applications

You may want to do something more complex with your website, like an online test of some kind, a customer survey, or a log-in system. In that case, that’s where ‘online applications’ come into play.

Essentially these are programs on your site that aim to do something you might normally think only of doing with a program on your computer. The web is a little more complicated and restrictive to develop software for, compared to desktop operating systems, but with ingenuity, it’s possible to achieve just about anything. It’s possible to program online applications in a combination of PHP (a modern open-source programming language), JavaScript and MySQL (a database query language).

Designers can also add an online application as part of your existing website, or factor it in, as part of the development of a new one. All application development work is done to an agreed quote. If you need to build a brand new website or already have one which needs updating and developing, professional web design companies are happy to help and make any changes you might need.

Responsive Web Design

One thing to consider with the rise of mobile and tablet technology is whether your website performs well on a range of devices. Google has introduced ranking metrics for sites that don’t work or have bad User Experience on mobile devices. With this in mind, it is worth investing in a responsive website for mobile and tablets.

4 Reasons Why Your Local UK Business Needs a Website

4 Reasons Why Your Local UK Business Needs a Website

Small businesses often have the idea that they are too small to need a website. Many of the local businesses don’t have websites because that is what they think or because they don’t have the time or funds to create one. No matter the size, your business needs a website. There are many different options to choose from and the simple and straightforward ones are not that expensive. You can even create one yourself if you don’t have another option. This is why your business needs a website:

1. You can sell further than local

With online businesses and advertising being the way to go today, many local businesses have lost customers. It is easier for people to just go online and find what they want. For this reason, it is very important to have an online presence so you can still reach your audience. It also helps you to do business with people further afield. What you lose locally, you can make up with customers from elsewhere.

2. You can show off and sell instantly

We live in a time where people want to know what they are buying and they also want it immediately. Your website is the ideal place to show your products or services through pictures, slideshows, portfolios, or similar tools. If you can make your products or services available to buy online, you will do even better as people want it now.

3. You can communicate with new and existing customers

A website is not just for advertising your business. It is also a great way to stay in touch with your customers and communicate through emails, newsletters, etc. You can also offer special deals and vouchers on your website which will keep them coming back and staying loyal.

4. You can get feedback from your customers

Feedback is very important to stay on top of what your customers want and need. It is also a good way to learn about and understand areas where you can improve, adjust, or expand. Customer feedback can help you improve your business and how you operate.

These four things will make a major difference in your business and your results.

4 Things to Consider Before Hiring a Web Design Company

4 Things to Consider Before Hiring a Web Design Company

Having a website for your business is essential if you want to be successful in today’s environment. If you need a new website or would like to update or overhaul your existing website, it is good to hire a web design company. Before you hire them, however, you need to consider a few things.

What do need for your website?

To answer this question, you need to know what you want your website to say and what you want to accomplish. You need to know how much money you can put into this design. You also need to make a list of features, needs, and requirements that the website must have. This will give you and the developers a clear idea of what is needed and what is possible within your budget.

What is your timeframe like?

Building a website is not something that happens overnight, especially not if you want a large site with all the bells and whistles. You need to have a timeframe in which it must be finished. You also need to consider whether you will be doing of any of the work yourself and how much of your time that will take.

What is the company’s process?

Before you hire a company, find out about their process of web design. A company who has a clear process and is able to give a reasonable timeline and when certain parts of the process will be delivered is the best type. If you approach a company and they cannot give you a clear process, steer clear.

What do they offer?

Many businesses are looking to redesign their websites to have better SEO so they can receive better results. This means that you would need a company that specialises in SEO, content management systems, and other related processes and features. Make sure that the company you hire offers the services that you need.

Obviously, you need to also consider the cost of the whole process. Get quotes from different companies and then make your choice. Choose the company that offers everything or at least the most of what you want and need from your website.

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Phone
Call us on
01244 911 366
Email
Email us at
hello@stwdesign.com
Address
10 St. John Street, 
Chester, CH1 1DA

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